{"id":120,"date":"2021-04-03T15:04:17","date_gmt":"2021-04-03T15:04:17","guid":{"rendered":"https:\/\/thestepin.com\/?p=120"},"modified":"2021-09-02T13:40:55","modified_gmt":"2021-09-02T13:40:55","slug":"diary-of-a-coach-to-be-iv-the-story-of-what-and-who","status":"publish","type":"post","link":"https:\/\/thestepin.com\/ro\/diary-of-a-coach-to-be-iv-the-story-of-what-and-who\/","title":{"rendered":"The story of WHAT and WHO"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||10px|||&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/thestepin.com\/wp-content\/uploads\/2021\/05\/Modul-4_austin-ban-IS6RwpuEJpY-unsplash.jpg&#8221; title_text=&#8221;Modul 4_austin-ban-IS6RwpuEJpY-unsplash&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.4&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.6em&#8221; header_6_font_size=&#8221;12px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once upon a time\u2026 well, it might have been yesterday, as well\u2026 there was a young man who had two friends. Their names were WHAT and WHO.\u00a0<\/span><\/p>\n<p><b>One day, the young man decided to build his own business. He wanted to bake bread.<\/b> <b>He knew his friend WHAT has set up his business<\/b><span style=\"font-weight: 400;\"> a while ago, so he called him to help him out.\u00a0<\/span><\/p>\n<p><b>They have done together almost all things that needed to be done:<\/b><span style=\"font-weight: 400;\"> refining the business idea and clarifying targeted customers, writing the business plan, conducting the market research, assessing finances, setting up the legal entity, buying the needed pieces of equipment, even testing the bread recipes the young man knew from his grandmother\u2026you know, almost everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once setting everything up and reaching the point of building up his brand to get a following of people ready to jump when he was to open the doors of his bakery, the young man started to slow down his pace and eventually got stuck. <\/span><b>WHAT tried to put him into the action mood again<\/b><span style=\"font-weight: 400;\">, encouraging him:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou proved you know everything you need to know about making bread, you know how to do it, you proved you can do it as well\u2026 What\u2019s missing?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although he was very grateful to WHAT for all the provided help, the young man did not know how to explain to him\u2026 what was missing, so he just said:<\/span><\/p>\n<p><b>\u201cI don\u2019t think this will work for me. I\u2019m stuck.<\/b><span style=\"font-weight: 400;\"> How can I say I am a baker in these marketing ads since I am just opening the bakery? I have only baked bread in my kitchen for my family and friends. I don\u2019t want to sell bread; I want to bake it. <\/span><b>And why do we need marketing since all I want is to bake bread?\u201d<\/b><\/p>\n<p><b>WHAT did not know what to do to help him<\/b><span style=\"font-weight: 400;\">, so he called their mutual friend, WHO. Well, truth to be said, <\/span><b>WHO was already around,<\/b><span style=\"font-weight: 400;\"> but neither WHAT, nor the young man noticed her as they were very into doing staff, rather than, you know\u2026 anything else.<\/span><\/p>\n<p><b>So, all she did, was to invite the young man<\/b> <b>to<\/b><span style=\"font-weight: 400;\"> stop doing what he knew very well to do and <\/span><b>just be<\/b><span style=\"font-weight: 400;\">\u2026 just be part of a dialogue:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou mentioned you could not say you are a baker, so who are you, then?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCan you say it in a way that if your friends read it, they\u2019d know it was you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou have just said, you do not want to sell bread, but you want to bake it. Whom do you want to bake it for?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you are the best you can be, the person you\u2019ve always wanted to become \u2013 then who do you choose to be?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnd now, what becomes possible?\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94 size-full\" src=\"https:\/\/thestepin.com\/wp-content\/uploads\/2021\/05\/Modul-4_maurizio-izzo-HHeBdtgPmD8-unsplash-1.jpg\" alt=\"\" width=\"768\" height=\"768\" srcset=\"https:\/\/thestepin.com\/wp-content\/uploads\/2021\/05\/Modul-4_maurizio-izzo-HHeBdtgPmD8-unsplash-1.jpg 768w, https:\/\/thestepin.com\/wp-content\/uploads\/2021\/05\/Modul-4_maurizio-izzo-HHeBdtgPmD8-unsplash-1-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 768px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The dialogue continued for a while and the questions might have been the ones above or different ones, based on the young man\u2019s shared thoughts, emotions, convictions, values, identity and belonging feelings, you know, as every meaningful dialogue should be\u2026 and\u2026 it might have even started differently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some say that WHAT and WHO were not the young man\u2019s friends, but coaching instruments and that the dialogue might have even been a coaching session. WHO knows? We don\u2019t know that for sure.\u00a0<\/span><\/p>\n<p><b>What we know, though, is that WHAT and WHO are still around The Baker\u2019s Bread House, <\/b><span style=\"font-weight: 400;\">always there to help him grow\u2026 or be\u2026 you know, help him bake bread. It seems there is a lot of it that needs baking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"font-weight: 400;\">Photo1 credit: Unsplash<\/span><\/h6>\n<h6><span style=\"font-weight: 400;\">Photo2 credit: Unsplash<\/span><\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;520&#8243;]<\/p>\n<h3 style=\"text-align: center;\">Latest Posts<\/h3>\n<p>[\/et_pb_text][et_pb_blog posts_number=&#8221;3&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;0&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_pagination=&#8221;off&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#11B8AA&#8221; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; hover_icon=&#8221;%%72%%&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;15px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#242727&#8243; meta_font=&#8221;|||on|||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#242727&#8243; read_more_font=&#8221;|800||on||||#11B8AA|&#8221; read_more_text_color=&#8221;#11B8AA&#8221; read_more_font_size=&#8221;16px&#8221; read_more_letter_spacing=&#8221;2px&#8221; read_more_line_height=&#8221;2em&#8221; custom_margin=&#8221;0px|20px|0px|20px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; border_width_all=&#8221;0px&#8221; border_color_all_fullwidth=&#8221;#242727&#8243; box_shadow_style_image=&#8221;preset1&#8243; global_module=&#8221;515&#8243;][\/et_pb_blog][et_pb_sidebar _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|20px||20px|false|true&#8221; global_module=&#8221;516&#8243;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<div class=\"pld-like-dislike-wrap pld-custom\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger\" title=\"Like\" data-post-id=\"120\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                            <img src=\"https:\/\/thestepin.com\/wp-content\/uploads\/2021\/06\/pngaaa.com-879475.png\" alt=\"Like\" \/>\r\n            <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">1    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Once upon a time\u2026 well, it might have been yesterday, as well\u2026 there was a young man who had two friends. Their names were WHAT and WHO.\u00a0<\/p>","protected":false},"author":1,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Inner dialogue - What's coaching?\r\n\r\nCoach-to-be...Me: \"Make a wish, then make it happen.\"\r\nMe: \"So, where might the coaching help me?\"\r\nCoach-to-be...Me: \"Right in the middle\u2026hmm\u2026or at the beginning\u2026or the end\u2026or afterwards. You got the idea. It really depends on where you need it the most.\"\r\nMe: \"So, what\u2019s coaching, then?\"\r\nCoach-to-be...Me: \"More wind beneath your wings.\"\r\n \r\n\r\n*First published on www.linkedin.com on November 19th, 2020.\r\n\r\n\r\nDiary of a Coach-to-be (I) Inner dialogue - What's coaching? | LinkedIn\r\nPhoto by Oliver Hihn on Unsplash\r\n","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,36],"tags":[49,48,9,13,14,18,52,22,21,46,20,47,51,10,19,55,57,56,17,50],"class_list":["post-120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-story","category-rethinking","tag-anisoara-rosca","tag-career-transitions","tag-coaching","tag-coaching-in-organizations","tag-coaching-instruments","tag-corporate-coaching","tag-individual-coaching","tag-inspiration","tag-leadership","tag-leadership-coaching","tag-leadership-development","tag-performance-coaching","tag-personal-coaching","tag-professional-coaching","tag-ready-to-start","tag-rethink","tag-story","tag-storytelling","tag-the-power-of-partnership","tag-the-step-in"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The story of WHAT and WHO &#8226; The Step In<\/title>\n<meta name=\"description\" content=\"I don\u2019t think this will work for me. 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